The question becomes: what attracts top talent to an organization?
In order to be competitive and attract top talent, a company must first identify what draws applicants to a company. Throughout the years the desires and demands that employees have, has evolved and it is important to keep up. When it comes to attracting and retaining top talent, employers must understand what it is that employees really want out of the place they work.
When diving into what exactly attracts top talent there is an automatic assumption that people are drawn to how much they can make. While money does talk it actually isn’t everything that candidates look for during their job search. With today's job seekers it is far more than offering a high salary and premier benefits. In fact, potential employees care about more than just how much they earn.
Top talent and job seekers, in general, are attracted to companies that have a desirable work environment.
Company Values
Top talent doesn’t just apply anywhere, they take the time to research and find the best companies. Applicant attraction begins with a stand out message about who they are, what they stand for, and why their current employees love working for them. Sending the right message get applicants excited about potentially working for the company but it also increases your chances of hiring talented individuals who are looking for a company that aligns with who they are.
Growth
Learning and growing is a natural human instinct and today’s talent is looking for far more than just a paycheck to get them through the week. They are looking for a place that offers learning and growth opportunities because when there is career development they see purpose and vision. If companies invest in employees, the employees will invest in them.
Work-life Balance
Having a healthy work-life balance is more important than ever. Today’s job seekers are looking for employers that care if their employees have a meaningful life outside of their work. Employers who understand that their employees have other responsibilities, relationships and roles outside of the office are more likely to attract candidates to their company.
Driving talent to your organization is already a challenge but with these 3 tips, it will increase the chances of finding and retaining the right employees for the right job.